Citadel

Deliverables:

• Social Media Content Calendar

Roles:

• PM: Sam Kaye

• Content Creator: Sam Kaye

Budget:

$800 USD

Description:

This client was the parent company of multiple nursing homes and rehabilitation centers throughout New York City. They were looking for a social media manager to create content and track analytics on Facebook, Instagram, and LinkedIn. The ultimate goal was to increase brand awareness and increase the number of leads that came from social media. To organize this project I created a comprehensive social media calendar that included captions, hashtags, images, and the date of posting. Utilizing the social media marketing platform, Hootsuite, I was able to schedule out all posts for the month and track the overall analytics of the platforms in one place.