Klein Kitchen and Bath

Deliverables:

• Videography

• Blogs (Sample Blog: Everything You Ever Wanted to Know About Kitchen Countertops

• Social Media Calendar

• Photography

Roles:

• PM: Sam Kaye

• Content Creator: Sam Kaye

• Videographer: Sam Kaye

• Photographer: Sam Kaye

Description:

Klein Kitchen and Bath is a home renovation company based out of New York City. I worked with Klien for two years as their marketing manager, and one year as their freelance photographer/social media manager. During my tenure at Klein I was able to produce monthly blogs, social media content, videos, photography, and live events. I partnered with a local real estate company to do monthly breakfasts in our showroom and created an incentive program for real estate agents who recommended Klein to new homeowners.

One of the most comprehensive projects I worked on was the monthly social media calendar which encompassed images, captions, hashtags, and post dates. I observed the analytics on Hootsuite and adjusted the next months content accordingly. Between social media, networking, and online marketing Klein had a record breaking year for leads in 2019. I established and tracked marketing metrics and return on investment for all marketing and advertising campaigns, so that we would have a solid direction on where to spend marketing dollars in the future.