MANSCAPE

Spec Work

Packaging Mock-up 2

Company Logo

The logo for “Manscape” is meant to evoke the feelings of ruggedness that only the outdoors can bring. The word, “Manscape” means the removal or trimming of hair on a man’s body for cosmetic effect. It was chosen due to its timeliness in pop culture, its meaning, and because it is a play on words in relation to an outdoor landscape. The mountain is the outline of Mt. Logan, which is the second tallest peak in North America, symbolizing that we will never stop reaching for new heights, and we are always ready for a new challenge. The three icons at the bottom of the logo symbolize the three company divisions that “Manscape” offers: Shaving, Skin, and Hair. The main logo for “Mansape” is in grey-scale or can be shown in white, because it is meant to be neutral, while the three divisions have a distinctive color palette.

Brand Guide

About Manscape: "Manscape Grooming was founded in 2013 by Jason Grange and Max Shepard. The two friends met while at the University of Washington and came up with the idea for Manscape for a business class. As they were working on the project, they began to notice the lack of companies that aimed at young adults in their demographic. With Jason as a self proclaimed “Lumber Sexual” he wanted to make products that would appeal to the rugged mountain man, and Max (originally from New York City) elevated the brand to the next level, brining it to the upper middle class. They aim to target young professionals ranging in age from a man’s early 20s-late 30s, but Jason and Max hope that the loyalty to the brand will retain customers into their 40’s and 50’s as well. They pride themselves on making their products affordable to college students on a budget, but offer specialty items and services for a higher price."

Bag Mock-up

Shampoo Mock-up

Packaging Mock-up

Tag Mock-up

Letterhead/Stationary/Business Card Mock-up

Mancape Logo- Skin Care line

Manscape Logo- Skin Care line (Black and White)

Manscape Logo- Shaving line

Manscape Logo- Shaving line (Black and White)

Manscape Logo- Hair Care line

Manscape Logo- Hair Care line (Black and White)

Deliverables:

• Packaging Design

• Brand Guide

• Logo Design

Roles:

• PM: Sam Kaye

• Graphic Designer: Sam Kaye

Description:

Manscape was developed as a mens grooming start-up that is based out of Washington State. The company is based around the idea of "lumber sexuality", brining a rugged yet classy tone into the branding. The client was looking for a full branding and packaging system that would help boost sales and enhance the vibe of the brand.

The first course of action was to create a logo for the brand. The logo gives a nod to the company's roots in Washington State, while also maintaining the idea of an outdoorsy rugged feeling by highlighting the silhouette of Mt Rainier. The primary target audience for Manscape is young professional men between the ages of 20 and 30, and the main goal of the company is customer retention by creating high quality, affordable products that can be used year after year.

Once the logo was complete the rest of the brading began to fall into place. We chose what imagery would be acceptable and on target, and went through the process of picking a typeface that would clearly represent the ideology and messaging of the brand. A complete brand guide was created for Manscape to reference in all of their future marketing endeavors.

Once the branding was complete we moved on to packaging. To reflect the outdoorsy aesthetic, the packaging offered nods to the wilderness and "lumber sexuality". Boxes were lined internally with a plaid pattern, while bags displayed iconic mountains around the country. Labeling was clean and minimal to reflect the high-quality of the products. Overall this project entailed a great deal of design work, detail oriented communication, and strict time management skills. Managing this project was a wonderful experience that taught me a lot about creating a company and how branding really makes all the difference in messaging.

MANSCAPE

Deliverables:

Roles:

Description:

kaye.samantha@gmail.com