Parragon Book Buddies

Deliverables:

• Monthly book package

• VIP Program development

Roles:

• PM: Sam Kaye

• Graphic Designer: Sam Kaye

Description:

The Book Buddies program was established before I was hired to Parragon. This program sent free products to subscribers in exchange for reviews. Before I took over the program, it was not solidified nor consistant. One of my contribution to this program was to ensure that a package consistently went out each month to all of our subscribers in a timely manner. I ensured that all the packaging was properly branded and themed letters were designed to go out with each package. I also established the VIP program which intended to entice subscribers to receive more products in exchange for an in depth blog review on said products. Overall the program saw an 80% increase in product reviews while I headed the program.