Prestige

Deliverables:

• Content Strategy

Roles:

• PM: Sam Kaye

Description:

This client worked on many projects with my agency, but the main project I worked on with them was content strategy for their weekly blogs. In order to properly create an optimized content calendar keyword research was an important step in the process. By taking the services that each facility offers I was able to utilize a keyword analysis site to see how hard it would be to rank for each keyword and how saturated the internet is with that keyword. From there I was able to look at related keywords and determine which words would yield the best results for the client. During this process I learned how to read keyword research and utilize that research to create relevant and SEO optimized blog topics. These weekly blogs are intended to help boost the overall rankings of the sites they are on, while at the same time informing readers of useful information on the services these facilities offer.