SUNY OSWEGO ATHLETICS DEPARTMENT

Spec Work

Deliverables:

• Magazine

• Posters

• Game Schedules

• Digital Ads

• Bus Decals

Roles:

• PM: Sam Kaye

• Graphic Designer: Sam Kaye

• Photographer: Sam Kaye

Description:

The SUNY Oswego Athletics Department was looking for a new campaign to promote games and matches for all its sports teams. My idea behind the "One Team One Dream" campaign was to create a sense of unity among the entire department and among the teams. This was a comprehensive campaign that encompassed both print and digital deliverables while being on a tight deadline.

I created the first athletics magazine for SUNY Oswego, while also creating signage that displayed game dates and featured student athletes. The featured athletes were displayed with their name, jersey number, position, and year. My goal was to give recognition to the players and make them more accessible to the general student body. In addition to this signage, digital signage was also created to be displayed on tvs around campus, highlighting upcoming games.

Perhaps my favorite piece of this project was designing the bus decals. These decals were meant to go on away game busses for the athletes as well as busses around the city of Oswego. The clean, minimal design was meant to highlight the photography that was displayed. All of the photographs were taken and edited by myself throughout the year that I worked as the SUNY Oswego Athletics Department's photographer. Comprehensive campaigns like this are always fun to do. These campaigns give you the freedom to create multiple pieces that all work together cohesively. This may be my favorite project that I have managed and worked on!